Privacy Policy

1. Information we collect

Information you provide

When you fill out our booking or contact form, or schedule a call with us, we collect the details you submit. This typically includes your name, email address, your company or brand, website and social links, your budget range and goals, and any message you choose to share. If you email us directly, we receive your email address and whatever you include in your message.

Information collected automatically

Like most websites, our hosting provider and basic analytics may automatically record limited technical information when you visit, such as your IP address, browser type, device and operating system, referring pages, and the pages you view. This information helps us keep the Site secure and understand how it is used.

Cookies and similar technologies

The Site uses only the cookies and similar technologies needed to function and to load third-party tools (such as our scheduling widget). You can control cookies through your browser settings; disabling them may affect how some features work.

2. Third-party services we use

We rely on a small number of trusted service providers to operate the Site. Each handles your information under its own privacy policy:

• Calendly — to schedule discovery calls when you book time with us.
• Web3Forms — to deliver booking and contact form submissions to our inbox.
• Google Fonts — to render the typography on the Site.
• Our hosting and infrastructure provider — to serve the Site and maintain security logs.

The Site also links to our application at app.papertrail.media and to external platforms. Once you leave the Site, this policy no longer applies.

3. How we use information

We use the information we collect to:

• Respond to your inquiry and schedule or hold a call with you;
• Assess whether and how Paper Trail can help with your goals;
• Provide, maintain, secure, and improve the Site;
• Communicate with you about your request and, where appropriate, our services;
• Comply with legal obligations and enforce our terms.

4. How we share information

We do not sell your personal information. We share it only in these limited situations:

• Service providers who process information on our behalf, such as those listed above;
• Legal and safety reasons, when required by law or to protect our rights, users, or the public;
• Business transfers, if Paper Trail is involved in a merger, acquisition, or sale of assets.

5. Data retention

We keep the information you submit for as long as needed to respond to your inquiry, maintain our business records, and comply with our legal obligations. When it is no longer needed, we delete or anonymize it. You can ask us to delete your information at any time using the contact details below.

6. Your rights and choices

Depending on where you live, you may have rights over your personal information — including the right to access, correct, delete, or restrict its use, and to object to certain processing. Residents of California, the EU, the UK, and other regions may have specific rights under laws such as the CCPA/CPRA and the GDPR. To exercise any of these rights, email us at the address below and we will respond as required by applicable law. We will not discriminate against you for exercising your rights.

7. Security

We take reasonable technical and organizational measures to protect the information we hold. No method of transmission or storage is completely secure, however, so we cannot guarantee absolute security.

8. International visitors

Paper Trail is based in the United States, and your information may be processed and stored there or in other countries where our service providers operate. By using the Site, you understand your information may be transferred to locations with different data-protection laws than your own.

9. Children’s privacy

The Site is intended for adults and is not directed to children under 18. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.

10. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above. Material changes will be reflected on this page, and your continued use of the Site after an update means you accept the revised policy.

11. Contact us